Category Archives: The Research

2011 Women Golfers Longitudinal Study
The Research

2011 Women Golfers Longitudinal Study

2011 Women Golfers Longitudinal Study  

What’s fair?
The Research

What’s fair?

What would you think if we told you that a 5,600-yard course would be equivalent to an 8,400-yard course for the average man? How about an 11,200-yard course for Matt Kuchar ? If fair is defined as having to hit the same clubs to reach greens in regulation, that’s how the math works.

Golf Course News No. 21: Your course is too…long?
The Research

Golf Course News No. 21: Your course is too…long?

Many of today’s courses could benefit from tee adjustments. Any course built to the modern standard now often play at unsuitable yardages for almost everyone, with the back tees too short, and the middle and forward tees too long.

Move On Up
How-To Guide

Move On Up

Feel like a course is too long for your game? Here’s what to do about it. (Hint: it involves your own tee box.)

The 65% Solution
How-To Guide

The 65% Solution

How different should a course be for men and women. Use the 65% Solution as your rule of thumb.

Providing Choices is Critical to Women Golfers
How-To Guide

Providing Choices is Critical to Women Golfers

What are the three burdens women cite as reasons they do not play golf? Cost, time and playing partners. The best news is, golf course owners can easily overcome all three of these burdens.

The Right Invitation
The Research

The Right Invitation

A comprehensive research study to guide the golf industry to meaningfully increase women’s golf participation and satisfaction.

Behind the Study
The Research

Behind the Study

The story behind the study, The Right Invitation, is simple: the golf industry needs customers, and the obvious group to pursue is women.

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