Monthly Archives: August 2010

Old Macdonald sets a new standard
Success Stories

Old Macdonald sets a new standard

By creating five sets of tees that range from 4,260 to 7,000 yards, Bandon Dunes’s newest track, Old Macdonald, is truly a course for all golfers. You’ll find it challenging and fun, whether your swing speed is 60 or 110 MPH. Click on the image to read more about “Old Mac.”

The Right Invitation
The Research

The Right Invitation

A comprehensive research study to guide the golf industry to meaningfully increase women’s golf participation and satisfaction.

Behind the Study
The Research

Behind the Study

The story behind the study, The Right Invitation, is simple: the golf industry needs customers, and the obvious group to pursue is women.

WSJ: Getting More Women Into Golf
In The Media

WSJ: Getting More Women Into Golf

The Wall Street Journal’s John Paul Newport recently wrote an article about the findings of our research, The Right Invitation.

Golf Digest: A New Concept at Old Mac
In The Media

Golf Digest: A New Concept at Old Mac

The travel editor at Golf Digest writes about how Arthur Little and Jann Leeming convinced Mike Keiser to add a set of “Royal Blue” tees at Bandon Dunes’s Old Macdonald.

How-To Guide
How-To Guide

How-To Guide

Coming soon: a detailed “How-To Guide” for all industry professionals who are interested in transforming their golf courses into women-friendly facilities.

The People Behind GolfWithWomen.com
About Us

The People Behind GolfWithWomen.com

Arthur Little was in the venture capital business for thirty years, with twenty-five years at Narragansett Capital Corporation and five …Read the Rest

Swing Speed versus Carry Distance
The Research

Swing Speed versus Carry Distance

Your swing speed directly affects how far you’ll carry the ball.

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