By creating five sets of tees that range from 4,260 to 7,000 yards, Bandon Dunes’s newest track, Old Macdonald, is truly a course for all golfers. You’ll find it challenging and fun, whether your swing speed is 60 or 110 MPH. Click on the image to read more about “Old Mac.”
A comprehensive research study to guide the golf industry to meaningfully increase women’s golf participation and satisfaction.
The story behind the study, The Right Invitation, is simple: the golf industry needs customers, and the obvious group to pursue is women.
The Wall Street Journal’s John Paul Newport recently wrote an article about the findings of our research, The Right Invitation.
The travel editor at Golf Digest writes about how Arthur Little and Jann Leeming convinced Mike Keiser to add a set of “Royal Blue” tees at Bandon Dunes’s Old Macdonald.
Coming soon: a detailed “How-To Guide” for all industry professionals who are interested in transforming their golf courses into women-friendly facilities.
Arthur Little was in the venture capital business for thirty years, with twenty-five years at Narragansett Capital Corporation and five …Read the Rest
Your swing speed directly affects how far you’ll carry the ball.
Senior Editor Stina Sternberg wrote an article about Arthur Little’s and Jann Leeming’s quest to reshape the way the golf industry thinks about course design.